*Client names and sensitive information have been removed where needed.

Illustration of a woman with medium-length hair, dressed in business casual attire, smiling, surrounded by hexagonal text boxes with her name, age, and quotes about remote work preferences. A large blue box below describes her desire for role and career training with a mentor.

Personas 01

Personas based on live illustrations during employee conversations about they feel about the future of their work.

A digital illustration of a woman with short gray hair in a coat, surrounded by information about her background and interests. The illustration includes text about her having chronic pain, her desire to stay home, missing family and friends, and her use of apps and social media for volunteering, health, and communication. Additional details mention her age is 67, she is a retired factory worker, widowed, and receives a state pension.

Personas 02

What does Good Look Like / Pains? Employee personas based on collected info from Q & As.

Profile illustration of a man named Harry, age 27, who lives in London. He enjoys swimming, has a smart car, is health conscious, and socializes on Saturday nights. He works as a swimming teacher, gym instructor, with an interest in new tech investments and faces frustrations with Wi-Fi issues and council regulations. He likes gadgets like tablets, smartphones, and Xbox for work and leisure. The illustration highlights his motivations to help young kids and love for exercise, and mentions he lives with parents, lives at home, and is in a relationship for three years.

Personas 03

Personas based on a company’s targeted customers, designed in a fun, easy to interpret infographic.