A cartoon illustration of a 27-year-old man from London with various notes about him. He is living at home with parents, has a smart car, is health-conscious, and socializes with mates on Saturdays. He works as a swimming teacher, gym instructor, and struggles with WiFi at the poolside due to new tech investments and rule restrictions. His motivations include helping young kids after a swimming accident and loves exercise. He’s frustrated about teaching rules and WiFi issues. He is depicted with a gym bag, wearing a green tracksuit, and holding a duffle bag.
Illustration of Shelly, a 33-year-old digital eco-warrior, with various facts and motivations highlighted, including her job as a manager in leisure planning, her tech adoption as an early digital native, and her personal qualities such as being passionate and adaptable.
Illustration of a woman named Jessica from Hoddson, lives in Borough, showcasing personal details: age 33, married at age 6, works in IT, part-time customer service job for 2 years at the council, 3 days a week. She is motivated to do meaningful work, be effective, and make a difference. She enjoys using her smartphone and social media but finds her job frustrating due to difficulty finding info, it being mundane, and inability to help people as much as she would like.